Monday, March 25, 2013


I am Tiffany Stinson and the intent of this blog is to inform readers about disruptive innovation and the effect it plays in the steel industry and my career. My objective is to gather resources and information about disruptive innovation and share it through blog posts. Below is a background of my career and a detailed analysis of the steel industry.

MY CAREER

I am employed by United States Steel Fairfield Works location. I was hired on through the Management Associate program which is a 12-24 month training program that provides new graduates with relevant work experience while strengthening leadership capabilities for advanced roles within the corporation. I am responsible for supervising all operations and production activities. These responsibilities include:
  • Coordinating material movement and equipment operation and maintenance.
  • Scheduling, paying crews, completing production report.
  • Ensure a safe working environment
  • Most importantly, produce quality coils

 Currently, I am training in the following areas:
  • Corporate Standards: Safety, compliance, policies, procedures, interpersonal skills.
  • Technical Skills: Understanding the business and the steelmaking process.
  • Organizational Overview: Company history, structure, and future

STEEL INDUSTRY ANALYSIS

The history of the modern steel industry began in the late 1850s, and since then it has been the most influential factor in America's growth as a world economic power. Before the 1860’s, steel was an expensive product, made in small quantities, and used mostly for knives, swords, and armour. The introduction of cheap steel was due to the Bessemer process and the open hearth process which were two major technological advances. The Bessemer process is a method for making steel by blasting compressed air through molten iron to burn out excess carbon and impurities. By 1870, this process was widely used. The Bessemer process is a process change that completely changed steel making by decreasing cost and increasing quality. This process was just the beginning of advancements in the steel industry.


After the 1890's, the Bessemer process was gradually replaced by open-hearth steelmaking. By the middle of the 20th century, the Bessemer process was no longer in use. The open-hearth process charges a slab in a furnace on a swallow hearth and heated directly by burning gas. Mainly, a substantial amount of scrap could be included in the charge.
These processes led to more innovations in the industry. Technological advancements were now steadily on the rise at this time. Finally, automated systems that controlled steel mills made its way into the industry. These systems operated the entire mill with the push of a few buttons. These automated systems resulted in a large cut in man hours and labor. For example, United States Steel Fairfield Works went from an average of 20,000 employees to about 1,800 employees. An average job that once required twenty employees now only required two. Today, the American steel production has grown from 380,000 tons to 60 million tons annually, making the U.S. by far the dominant world leader. Innovation and technology has completely transformed the American steel industry into a world leader of quality, performance, and sustainability.
Iron and steel are used widely in the construction of roads, railways, other infrastructure, appliances, and buildings. Most large modern structures, such as stadiums and skyscrapers, bridges, and airports, are supported by a steel skeleton. Even those with a concrete structure employ steel for reinforcing. In addition, it sees widespread use in major appliances and cars. Despite growth in usage of aluminum, it is still the main material for car bodies. Steel is used in a variety of other construction materials, such as bolts, nails, and screws.

Other common applications include shipbuilding, pipeline transport, mining, offshore construction, aerospace, washing machines, heavy equipment such as bulldozers, officer furniture, steel wool, tools, and armour in the form of personal vests or vehicle armour. Steel is the frequent metal of choice for many sculptures.
Steel is the most prevalent material in the U.S. economy. The steel industry is highly interrelated with other economic sectors. As a result, its economic contributions are multiplied many times over through its purchases of products and services from other economic sectors, its indirect support of hundreds of thousands of jobs along the supply chain, and its generation of billions of dollars in local, state, and federal tax revenues. In fact, for every $1 increase in sales for iron and steel mills, total output in the U.S. economy increases by $2.66.
Multiplier effect: For every $1 increase in sales for iron and steel mills, total output in the U.S. economy increases by $2.66
  • Employer: The steel industry is a job creator, directly or indirectly supporting more than one million U.S. jobs.
  • Taxpayer: The steel industry is a leading generator of tax revenues for all levels of government.
  • Customer: The American steel industry purchases a diverse range of products and services from many other sectors of the economy.
EMPLOYER –
The steel industry in 2011 directly employed over 150,700 steel workers, supported another 391,213 workers indirectly through the supply chain, and induced spending by households that supported another 480,096 jobs in other sectors of the economy. In total, the steel industry supported more than one million jobs in the U.S. economy. Each job in America’s steel industry supports seven jobs in the U.S. economy.

 TAXPAYER –
The American steel industry in 2011 generated $22.9 billion in tax revenues at the local, state, and federal levels. These include tax revenue streams related to Social Security, proprietor income, indirect business taxes, household income, and corporate profits. Every $1 million of gross output in the steel sector generates $152,154 of federal tax revenues and $101,046 of state and local tax revenues.

 CUSTOMER –
In 2010, the steel industry purchased more than $20 billion of materials produced in other industries, &8 billion of services, $5 billion of energy products, $4.5 billion of machinery, $4.4 billion from wholesale and retail trade sectors, and more than $4 billion of transportation services. It also generated $12.4 billion in labor income. The steel industry’s purchases are obviously highly diverse. The “services” category, for example, includes money spent for management services, securities and investment services, and legal, architectural and specialized design services.

 

 

5 comments:

  1. Disruptive innovation will certainly affect my industry and my career in the future. From process changes to technological changes, disruptive innovation is almost guaranteed to completely change the way steel mills have been operating. For example, in the Hot Strip mill where I work, tons of coils are produced a day. Every hour a coil is sent to the gauger. The gauger’s responsibility is to thoroughly inspect a coil for any type of defects or quality issues. When the gauger initially receives the coil, he/she has to manually cut the sample using a hand torch. The sample is then dipped into acid so that all excess scale and other material are removed in order to get an accurate profile. Next, the sample is x-rayed, just like the human body, which gives a detailed profile of the sample. This profile shows the exact location of any defect. Lastly, the gauger uses a micrometer to measure the thickness of three points of the coil.

    There are multiple steps that go into getting a sample of one coil. If the process could somehow be condensed into one step, this would definitely be a disruptive innovation that would affect my industry. For example, I have done research and read about profilometers that measure surfaces of certain objects. In the near future, I strongly predict that the steel industry will invest in ways to develop a profilometer that will measure the surface of sample coils. This machine will x-ray the coil and provide results. It will also measure the thickness of the coil using a built-in micrometer. If this innovation takes place, it will eliminate several lengthy steps that the gauger now has to go through to complete the process. However, there is a good and a bad to this. The steel industry would benefit from it because it is eliminating steps and reducing time. Because of the time it will reduce, more coils could be sampled. However, it is not beneficial for the gauger(s). This is now a single process that does not involve any human interaction. All gaugers could potentially be laid off due to a change in process. And, this could also affect my career as well. For example, I am responsible for the supervision of gaugers. Therefore, if they are all laid off due to this process change, who will I supervise? This definitely puts my career in jeopardy.

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  2. For the past few weeks, I’ve began to really open my eyes to all things around me that could possibly become a disruptive innovation. Today at work, I closely examined the entire process of making a coil from start to finish. In short, molten steel is transformed into a solid slab. This is done in a mill called the caster where multiple slabs are produced. Leaving the caster, these slabs are all anywhere from 2300 degrees. The slabs are all then placed into the slab yard. The slab yard consists of sometimes hundreds of pieces of slabs that have left the caster and ready to be sent to the Hot Strip Mill (HSM). The particular slabs are marked by the stocker whose job is to locate specified slabs on a schedule. Once the slabs are marked, they are picked up by a slab hauler/tractor and taken into the HSM to be placed in the furnace. After a slab has left the furnace, it proceeds through other processes to eventually be made into a coil.

    I want to focus on the process of the slab leaving the caster going into the HSM. The fact that slabs are placed in a slab yard for hours or days causes a delay in the production of coils. I immediately began to think that this could create room for disruptive innovation to take place in the future. If slabs would cast right into the finishing mill, a process in the HSM, this would completely eliminate having to charge slabs for two hours in the furnace. Once again, this is a disruptive innovation that affects a process change. The steel industry would benefit from this by reducing time and producing more coils. This would greatly increase sales and revenue for the industry as well. However, this process would eliminate anywhere from 400 to 500 jobs. This could also affect my career because I supervise all employees in the Hot Strip Mill including the furnace operators. This is yet another disruptive innovation waiting to take its course.

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  3. Today, I discovered yet another disruptive innovation that I feel will take place in the near future. In my department, we take hot slabs and make them into coils. Once these coils are produced, the bander uses a thick band strip to wrap the coil and hold it in place until it goes through its next process. Also, banders are required to wrap coils that are being sent to the customer. The difference is that coils that are going to the customer as oppose to another process have to be wrapped multiple times because of the constant movement while it is being transported to its destination. However, the main focus is that the coils are so hot that it takes a minimum of 36 to 48 hours for them to get to a temperature where it is safe for a bander to perform his/her job without injuries or putting themselves in harm. The time span that it takes for the coils to cool slows down production and causes customers to have to wait longer for their finished product.

    I predict in the near future that the steel industry will do away with human banders and instead will use machines that will automatically band coils. I believe that this machine will be a huge improvement to the steel industry because it will cut man hours, require only one operator, and most importantly, it will band coils regardless of temperature which reduces safety hazards and injuries. Though this is a positive improvement for the steel industry, it will be a crucial downfall for current banders. Since the machine will be automated, there will only be a need for one bander per shift. This will eliminate several jobs. It could also play a major part on my current position being that I supervise these employees. This process change is sure to happen in due time.

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  4. In my department we have what is called a finishing mill. A strip enters the finishing mill and is then rolled into complete coil. The finishing mill consists of six stands, and each stand suppresses the strip down to the smallest gauge. The finishing mill is an automated process; however, two operators are in control of leveling the mill as the strip passes through. The more leveled the mill, the easier it is to produce a quality coil. However, with the many different materials and gauges being ran, the finishing mill constantly has to be leveled.

    This is where disruptive innovation comes into play. In the future, a major disruptive innovation would take place in the steel industry if all finishing mills will level themselves. This would be one of the most effective innovations that hte industry will see because it will greatly improve overall quality which will increase profits. This will also completely eliminate operator jobs.

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  5. Being aware of disruptive innovation is crucial to "EVERYONE" in any career field. With the constant rise of technology, there is absolutely no way that one is certain that his/her job is secured or guaranteed to remain relevant. I've learned that there is no identified way that tells you when, where, or how disruptive innovation will take place and run its course. At a minimum, simply being aware that DI is likely to happen at any given time is a useful technique. Also, having a thorough knowledge of your job and/or industry and its trends is another useful mechanism.

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